Åhléns, a well-known Swedish department store, launched a kitchenware collaboration with Björn Frantzén a few years ago. Oppo Studio developed the visual identity, packaging concept and design (both graphic and structural), as well as textiles and labels.

Collaborations: Illustrator Johan Hörberg (Rithuset) / Copywriting: Emma Hagberg

Åhléns

The raw cardboard packaging is a tribute to the clean Nordic aesthetic, with a bright yellow design detail added as a distinctive element.