Brasserie Astoria is an international power brasserie by Frantzén Group, located in the legendary former Astoria Theatre in Stockholm. The venue boasts a rich history, dating back to the 1920s and 1930s—a time marked by depression and war across Europe. The theatre became a sanctuary, offering an escape from reality and a spark of positivity.
The restaurant’s ambition is to revive the former glory of the vibrant social hub that was Astoria, transforming it into an international brasserie full of life—both day and night.
Brasserie Astoria
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This is where the brand story begins, and the visual identity is built upon that foundation. The design subtly flirts with 1920s aesthetics, while being reinterpreted in a more timeless way, with unexpected details that create a modern classic.
Frantzén Group has since expanded with a second venue in Singapore, and in 2025, a new location will open in Marbella.
Scope: Brand Strategy / Brand Identity / Printed Collaterals / Signage / Web Design / Brand Images
Collaborations: Interior Design Joyn Studio
