Frantzén is one of Sweden’s most awarded and internationally recognized restaurants, run by Chef Björn Frantzén. It is the first and only restaurant in Sweden to receive three Michelin stars. The menu is rooted in Nordic cuisine, with a touch of Japanese elegance. The key concept is casual elegance.

We created Frantzén’s brand identity in 2018, focusing on the complete guest and brand experience, with tactile details and a premium visual language. This was done in close collaboration with interior designers Joyn Studio. From elevator music and ambiance to the refined color scheme and menus, every element is part of the journey.

Scope: Brand Strategy / Brand Identity / Packaging / Printed Collaterals / Web Design / Staff Uniforms

Collaborations: Interior Design Joyn Studio / Copywriting Emily Bjerner / Photographer Martin Botvidsson and Stefan van der Kwast Gissberg