Hemköp is one of Sweden’s most well-known grocery store chains, with around 200 locations across the country. Our assignment at Bold Scandinavia was to create an inspiring store concept for Hemköp City Stockholm. This was part of a broader store renovation, and the concept needed to convey a sense of joy for food, promote good conscience, and inspire customers to try new things. Our new visual identity centers around the theme of food combinations.

Scope: Store Concept / Design and Graphics / Signs and Communication / Packaging

Collaborations: The team at Bold / Illustration Gustaf Öhrnell Hjalmars