We created a complete identity for Restaurant Frantzén's own beverage brand, Kuma, which includes beer, port wine, liquor, and coffee.
The concept was inspired by the bear—Björn, the Swedish word for bear, also the name of founding chef Björn Frantzén. The bear evolved into a distinctive graphic symbol in various forms, paired with a color palette drawn from Japanese flavors, mirroring the restaurant's premium cuisine.

Scope: Concept / Naming / Packaging Design

Collaborations: Illustraton Jenny von Döbeln / Brewery Qvänum Mat & Malt