Oops IPA and Damn Lager are limited-edition beers created for Brasserie Astoria, developed in collaboration with Brewery Qvänum. The brand story captures the spirit of people making slightly questionable decisions while drunk—and the beers are named accordingly. The illustrations reflect the emotional side of wanting to hide for a while, visualizing that sense of fleeting regret.

Scope: Concept / Name / Packaging / Illustration

Collaborations: Illustration Johan Hörberg / Brewery Qvänum Mat & Malt